Insights
OOH advertising in Romania
Market data, CPM benchmarks, and what the shift to mobile DOOH means for Romanian advertisers.
De ce publicitatea mobilă bate afișajele statice în București
Afișajele statice domină piața OOH din București, dar publicitatea mobilă pe curierat livrează CPM-uri mai bune și măsurători reale. Iată de ce.
How to Measure ROI on Out-of-Home Advertising in 2026
OOH advertising has always had a measurement problem. In 2026, GPS-tracked formats are finally solving it — but only if you know what to ask for.
The Rise of Courier Advertising: A New Channel for Romanian Brands
A new OOH format is emerging in Romanian cities — built on the courier logistics infrastructure that already exists, with GPS-tracked impressions and measurable CPMs.
Why Romanian OOH Advertising Is Ripe for Disruption
Static billboards dominate Romania's €49M OOH market — but the shift to measurable, mobile formats is already underway.
CPM Benchmarks: How Carry Signal Compares to Billboards and Digital
Where does a courier-mounted LCD screen sit in the CPM landscape? Spoiler: much closer to programmatic digital than to a city-centre billboard.
How to Build a Romanian OOH Media Plan in 2026: A Practical Guide for Agencies
A step-by-step framework for media planners adding OOH to a Romanian campaign — from city selection and CPM benchmarking to post-campaign reporting that satisfies clients.
How to Add Courier DOOH to Your Media Plan
A practical brief for Romanian media buyers: where mobile DOOH fits in the mix, how to budget a first campaign, and what reporting to expect.
How to Brief a Courier DOOH Campaign in Romania
Courier DOOH is a new format for most media buyers in Romania. Here is what to include in a campaign brief to get accurate projections and a smooth launch.