Impressions,
by the kilometre.
Geo-targeted LCD advertising on delivery backpacks — measurable CPMs, real-time route tracking, live in Bucharest.
Process
How it works
From brief to impressions in 48 hours.
Brief your campaign
Tell us your target districts, audience, and creative. We match you to courier routes that overlap with your audience.
We deploy
Your creative is pushed live to our LCD backpack network. Couriers carry screens through high-traffic corridors.
Track every impression
GPS route logs × pedestrian density benchmarks = documented CPM delivery. Weekly impression reports with route coverage data.
Adjust and scale
Pause, swap creatives, or expand to new cities — all with 48-hour lead time. No billboard booking cycles.
How we count every impression
No black boxes. Couriers log GPS routes; we map each street segment to Bucharest pedestrian density benchmarks and apply a conservative 0.35 visibility factor. Every CPM we quote is backed by a formula you can audit.
Read the full methodologyPackages
Ad campaign packages
From local neighbourhood targeting to full citywide coverage.
Local Boost
Perfect for local businesses targeting a single neighborhood or district. 1–5 backpacks, fixed routes, weekly impression reports.
Request a Quote
City Coverage
Scale across multiple districts. 6–20 backpacks with geo-targeted routes, real-time impression tracking, and custom creative scheduling.
Request a Quote
Network Domination
Citywide saturation for brands and agencies running multi-city campaigns. Dedicated account manager, priority scheduling, full attribution reporting.
Contact UsCouriers already walk your
customer's neighborhood.
We just lit up their backs.
Differentiators
Why Carry Signal
Performance-media standards for out-of-home advertising.
Measurable CPMs
GPS route logs × pedestrian density benchmarks = documented impression delivery. Route-verified, not panel-assumed.
vs. billboard guesswork
48-hour deployment
Go live in two days. Pause, swap creatives, or add cities any time. No months-long booking commitments.
vs. billboard lead times
Mobile audience reach
Screens move with couriers through high-dwell corridors — neighborhoods, transit routes, food streets.
vs. fixed placements
CPM-competitive pricing
€4–8 CPM with full route attribution — competitive with programmatic digital, with OOH's physical presence.
vs. static €15–30 CPM
Romania-first network
Built for Bucharest, expanding to Cluj, Iași, Timișoara, Constanța. First mover in Eastern European mobile DOOH.
vs. generic OOH vendors
Flexible creative control
Update ad creatives remotely. Schedule by time of day, district, or campaign phase.
vs. print billboard locking
Coverage
Where we operate
Insights
From the blog
Why Romanian OOH Advertising Is Ripe for Disruption
Static billboards dominate Romania's €49M OOH market — but the shift to measurable, mobile formats is already underway.
CPM Benchmarks: How Carry Signal Compares to Billboards and Digital
Where does a courier-mounted LCD screen sit in the CPM landscape? Spoiler: much closer to programmatic digital than to a city-centre billboard.
Pilot Gratuit 2 Săptămâni
Testați publicitatea DOOH fără costuri — backpack, curier și raport de impresii incluse.
Ready to run your first campaign?
Tell us your targets and we'll build a campaign projection — free, no commitment.
Get a Campaign Quote